InCommon
Methodology

Evidence-Weighted Persona Transport

EWPT v0.1 is a transparent, versioned, experimental product method — not an established scientific standard. Its credibility must come from reproducibility and validation against outcomes.

01

Evidence statuses

  • Observed Directly collected from a permitted source, with source, window and sample.
  • Inferred Derived by analysis or a deterministic calculation from observed evidence.
  • Scenario assumption A user-editable scenario input. Never presented as measured.
  • Unavailable Not collected or not supported. Never displayed as zero.
02

Alignment

Business personas (b) and creator content themes (c) share five equally weighted dimensions: interests, motivations, occasions, value preferences and language. Missing dimensions widen a compatibility interval K ∈ [lo, hi] rather than counting as disagreement. Unknown mass is kept on both sides.

P = max Σ_i Σ_j T_ij × K_ij
s.t.  T_ij ≥ 0,  Σ_j T_ij = b_i,  Σ_i T_ij = c_j

Solved exactly for K_lo and K_hi. P is semantic alignment — not shared identities, follower overlap or conversion probability.

03

Match score

Match = 100 × P^0.4 × G^0.3 × A^0.2 × D^0.1

Weights are an initial local-business hypothesis, displayed and versioned. If any component is unmeasured, the report shows “Overall match: insufficient evidence” — no neutral defaults, no silent reweighting. Evidence strength is reported separately.

04

Quality gates (configuration)

  • min usable reviews for shares … 30
  • min supporting reviews per persona share … 10
  • min posts in 30-day window … 6
  • max score range for a precise headline … 12
  • bootstrap resamples (review / post level) … 400

Conservative product rules, not proven sufficiency thresholds. Passing them does not remove selection bias.

05

Effective reach

Effective follower reach = F × r × g × p × a
each factor conditional on the preceding stage

Multi-post campaigns deduplicate with an explicit independence assumption, 1 − (1 − r)^n. Match components are never substituted into the funnel.

06

Live data sources

  • Open AIAgents Computer Use ProviderLive collection is not enabled in this prototype. Source terms and permitted use must be validated first.
  • Instagram Professional ConnectionRequires the creator to authorize a professional account; fields verified per API version.
  • Google Business Profile ConnectionRequires a verified location owner and validated storage/AI-processing permissions.

Computer use is not a workaround for source restrictions. Logins, CAPTCHAs and rate limits are never bypassed.